About Us

At Au Naturel, which translates to "in a natural state" in French, the name reflects a core belief in embracing simplicity and purity in personal care. This philosophy resonates deeply with the mission of the company, as it emphasizes the importance of using natural ingredients that are safe and effective, without unnecessary additives or harsh chemicals. The journey into natural body care began with a common frustration: traditional deodorants just didn’t cut it. Tired of dealing with the harsh effects of aluminum-based products, the search for a healthier alternative began. While many natural deodorants looked promising, none seemed to meet the mark. That's when the idea sparked: why not create a better one?

With a vision in mind, the adventure started in the kitchen, experimenting with natural ingredients to develop a deodorant that worked effectively and stayed true to a commitment to health. After countless trials, a winning formula emerged—one that offered powerful odor protection while also effectively absorbing sweat. Each formula is designed to provide you with dual benefits: keeping you feeling fresh by neutralizing odor and helping to manage sweat without harmful ingredients. It is free from aluminum, parabens, phthalates, and any toxic chemicals that can disrupt your body. Every ingredient was researched diligently to ensure it served a purpose and provided a benefit, rather than being a cost-cutting filler. It was gentle yet effective, aligning with a philosophy of simplicity.

To enhance the creation, a partnership was formed with professional chemists, ensuring that each component was carefully selected and verified. Produced in an FDA-certified facility in the U.S., every product meets the highest quality standards.

At the heart of Au Naturel is a dedication to simplicity and quality. Personal care should be effective, safe, and thoughtfully crafted. With iconic natural scents that transport you to a timeless night in your favorite city, every product offers a healthier, more natural approach to self-care.